To compliment our client MASkargo as the official host of the Air Cargo Forum 2008 in Kuala Lumpur, we proposed, planned and executed a live blog covering this prestigious event. Believed to be the first for the air cargo industry, the ACF 08 Live Blog features content updates on what is going on at the event on an hourly basis.

We covered the event for 7 days, starting with the arrival of TIACA officials on Friday, the construction of the MASkargo pavillion and exhibition booths at the Kuala Lumpur Convention Centre during the weekends and the Golf Tournament on Monday. The event proper was launched on Tuesday and closed with a visit of the delegates to the MASkargo Advanced Cargo Centre (ACC) on Friday morning.

The execution was very challenging, since the situation of the ground proved to be very fluid, and the team needed to improvise and get the blog updated on a set interval. We managed to get things done fairly quickly, and have posted updates rich with photos and video interviews.

The blog proved to be quite a hit. It attracted hundreds of visitors and comments from conference delegates and MASkargo staff. We hope to expand upon this model soon and offer it to our other clients.