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MASkargo ACF 2008 Live Blog

Client: 
Malaysia Airlines Cargo (MASkargo)
Link: 
http://acf08.maskargo.com
Date Completed: 
11/10/2008

Malaysia Airlines Cargo Sdn Bhd (MASkargo) is a fully-owned subsidiary of Malaysia Airlines, and is an award-winning air cargo service provider in Malaysia. They handle freight shipments to over 100 destinations worldwide.

The Challenge: 

MASkargo had the priviledge of hosting the 24th Air Cargo Forum in Kuala Lumpur, the first one held in South East Asia. They needed a way to chronicle the happenings during the event on a timely basis, as well as providing an outlet for conference members to join in on the discussions on session topics and get the latest updates via RSS feeds.

The Result: 

We came up with the concept of a live blog, featuring updates and pictures from the event venue, posted every hour. We also customised the blog engine with full web-based administration capabilities so that the live blog team can update the content directly on their web browser, thus speeding up updating time.

We also went further by adding video interviews with forum delegates and MASkargo staff at the venue, thus providing a richer experience for the live blog visitors.